How the work played out

Each study follows the same path: the initial problem, the strategic action we took, and the outcome we observed. Figures are shown only where they were verified.

Problem: a site had strong content but few referring domains from relevant publications. Action: we rebuilt the outreach list around editorial fit and rewrote each pitch to reference the specific page being recommended. Outcome: the campaign produced a smaller number of placements, each tied to a topic the site already covered.

Problem: a broad campaign spent heavily on search terms unrelated to the offer. Action: we split campaigns by service line, added negative keyword lists, and tightened ad groups around the terms buyers actually used. Outcome: spend moved toward queries that matched the service, with the reporting explaining each change.

Problem: key service pages competed with overlapping blog posts for the same terms. Action: we mapped each target query to one primary page, consolidated the overlap, and improved internal links to the page meant to rank. Outcome: the site gained a clearer structure, and the rankings changes were reviewed against the original goals rather than promised in advance.

Tell us the goal and what has been tried so far, and we will explain how we would approach it.